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About

An engineering team you can hire.

We started Soft Routes in 2014 because we kept seeing the same pattern: companies needed senior engineering capacity for a defined window — three months, six months, a year — but the choices were either junior-heavy outsourcing or full-time hires that took longer to onboard than the project had to ship.

We built the team we wanted to be hired by. Senior engineers. Embedded directly with your team. Owning outcomes from architecture to release. Eleven years later, that's still the whole pitch.

What we believe

Four values, plain language.

Outcomes, not output

We measure success in business outcomes. Lines of code shipped, hours billed — those are inputs. We track inputs but we sell outcomes.

Senior or not at all

Every engineer on a project has shipped production software at scale. We don't staff junior talent on client projects to pad margins.

Honest defaults

We say what we think — including when we think a project shouldn't be built, or that we're not the right team. Honesty compounds.

Write it down

Decisions get documented. Trade-offs get written out. Architecture lives in version control. If we change our minds, we say why.

The team

Senior, opinionated, kind.

Most of our engineers have ten or more years of experience. We hire for craft, judgment, and the ability to write a sentence other engineers will read willingly.

Alex Voss

Founder & CEO

20 years building developer tools and platforms. Previously engineering lead at two acquired startups.

Naomi Park

CTO

Distributed systems specialist. Built the data platform at a public health-tech company before joining.

Diego Reyes

Head of Engineering

Engineering management since 2014. Believes in small teams, clear writing, and ruthless prioritization.

Hannah Müller

Principal Engineer

Backend, infra, and the parts of the stack other people would rather not touch. Author of two open-source CI tools.

Tomás Silva

Principal Engineer

Mobile and frontend specialist. Shipped Native iOS apps to millions of users at two prior companies.

Aisha Khan

Principal Engineer, AI

Builds AI features that ship and stay shipped. Previously ML infrastructure at a foundation-model lab.

Where we are

Three offices. One team.

We're distributed across three locations, with significant overlap across European and US working hours. Most engagements run with a hybrid posture — on-site kickoff, remote delivery, on-site key milestones.

  • London

    Old Street, EC1V

  • Lisbon

    Príncipe Real, 1250

  • Austin

    East 6th, TX 78702

Careers

We're always hiring senior engineers.

If you've shipped production software you're proud of and you've grown tired of the typical agency or staff-aug experience, write us a thoughtful note at careers@softroute.com.

Let's build

Have a project in mind?

Tell us what you're working on. One of our principals will reply within one business day.