Alex Voss
Founder & CEO
20 years building developer tools and platforms. Previously engineering lead at two acquired startups.
About
We started Soft Routes in 2014 because we kept seeing the same pattern: companies needed senior engineering capacity for a defined window — three months, six months, a year — but the choices were either junior-heavy outsourcing or full-time hires that took longer to onboard than the project had to ship.
We built the team we wanted to be hired by. Senior engineers. Embedded directly with your team. Owning outcomes from architecture to release. Eleven years later, that's still the whole pitch.
What we believe
We measure success in business outcomes. Lines of code shipped, hours billed — those are inputs. We track inputs but we sell outcomes.
Every engineer on a project has shipped production software at scale. We don't staff junior talent on client projects to pad margins.
We say what we think — including when we think a project shouldn't be built, or that we're not the right team. Honesty compounds.
Decisions get documented. Trade-offs get written out. Architecture lives in version control. If we change our minds, we say why.
The team
Most of our engineers have ten or more years of experience. We hire for craft, judgment, and the ability to write a sentence other engineers will read willingly.
Founder & CEO
20 years building developer tools and platforms. Previously engineering lead at two acquired startups.
CTO
Distributed systems specialist. Built the data platform at a public health-tech company before joining.
Head of Engineering
Engineering management since 2014. Believes in small teams, clear writing, and ruthless prioritization.
Principal Engineer
Backend, infra, and the parts of the stack other people would rather not touch. Author of two open-source CI tools.
Principal Engineer
Mobile and frontend specialist. Shipped Native iOS apps to millions of users at two prior companies.
Where we are
We're distributed across three locations, with significant overlap across European and US working hours. Most engagements run with a hybrid posture — on-site kickoff, remote delivery, on-site key milestones.
London
Old Street, EC1V
Lisbon
Príncipe Real, 1250
Austin
East 6th, TX 78702
Careers
If you've shipped production software you're proud of and you've grown tired of the typical agency or staff-aug experience, write us a thoughtful note at careers@softroute.com.
Let's build
Tell us what you're working on. One of our principals will reply within one business day.